Shopping malls are continuously forced to work towards more effective and environment-friendly ways to run campaigns - quickly and with modern digital tools. With the help of HyperIn campaign site, shopping center can easily introduce to customers campaign offers, program, and any other relevant information in a clear, customisable layout.
The campaign site is a functionality found on HyperIn MANAGE, with effortless customization of publishing dates and categorization. For example, tenants can add their offers directly through the HyperIn service using the tenant view’s self-service tools to reduce the overhead from shopping center marketing. Adding, changing, or fixing content is possible even during the campaign. No more sleepless nights over typos on printed media!
Easy visual customisation
The HyperIn campaign site’s visual appearance has been optimised for the quick customisation. It includes the banner, color definitions, background images, and font types. The sites are fully responsive for mobile users.
Integrate it to your main site to bring it all together
If you have a shopping centre website from HyperIn, you can bring the campaign site to life as a part of your main website to maximise the traffic and user experience.
Easy content entry
Tenants can use the HyperIn service for entering offers and there is an offer review option available for the shopping centre management. Campaign categories are fully configurable to provide the optimal filtering experience for the consumers with categories reflecting the campaign themes. They can conveniently filter offers by category or by offer validity date.
Add your program, competition form, videos, and that little bit of extra
Bringing additional content, like a nicely formatted campaign program to the site has never been more straightforward. No to mention videos, campaign forms, links to online magazines, and the like.
Analyse and improve
The campaign site is covered by analytics so you can check the success of your campaign site and plan future improvements based on your analysis. You can also leverage the power of the HyperIn shopping centre mobile app with push notifications and links to your campaign site, along with other HyperIn CONNECT tools, like website lifts, banners and, news articles - published easily from the centralised content management services in MANAGE.
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HyperIn can help you to take your shopping mall management, tenant engagement and connecting the digital and physical consumer journey to a whole new level.