Redefining Excellence: Crafting Digital Products That Delight, Empower, and Protect Users

In this fast-paced digital world, have you ever stopped to consider what truly makes a product stand out?

Redefining Excellence: Crafting Digital Products That Delight, Empower, and Protect Users
Jarmo Lehtonen - Redefining Excellence.

In this fast-paced digital world, have you ever stopped to consider what truly makes a product stand out? It's more than just functionality—it's about adding value and creating an impact. At HyperIn, that's precisely what we strive for each day.

Today, I have the privilege of sharing an invigorating conversation I had with Jarmo Lehtonen, our esteemed Program Manager. This interview discloses the heart and mind behind our products, providing insights into how HyperIn navigates the complex landscape of product development.


Embracing User-Centric Design

"Your Voice Matters: How HyperIn Leverages User Feedback"

With technology advancing at a relentless pace, it's only natural to ask, "How do we stay relevant and keep our product at the forefront?" Our Program Manager, Jarmo, provides the answer.


"At HyperIn, we believe in user-centric design, and prioritising the needs of our customers is a fundamental principle in our operations. We continuously seek a better understanding of our customers and their needs, using various tools such as quality meetings, customer service feedback, user surveys, and proactive user research."

This approach ensures our product remains relevant and useful, continually adapting to the evolving needs of our customers. By incorporating user feedback in the early stages of our product development process, we have succeeded in crafting digital products that delight and empower users, and we plan to amplify these efforts moving forward.

The key message is: HyperIn's user-centric approach ensures products evolve with customer needs, fostering a digital ecosystem that is responsive and adaptive.

HyperIn Mobile Intranet


Guiding Principles for a Seamless UX

"Standout Performer: What Sets HyperIn Apart from the Rest"

Understanding the design principles that guide our product development offers insight into why our products resonate so well with users. "We fuse together modern product development best practices and incorporate user-centered design with lean UX principles," explains Jarmo.


"With a steady focus on the user, our goal is to create a unified and modern user experience. Even as we navigate the vast landscape of our broad platform, we are committed to refreshing it to meet and exceed modern UI expectations. Developing a design system that preserves our principles and components for design and implementation remains a key strategy for us."

In a nutshell, developing a design system that preserves our principles and components for design and implementation remains a key strategy for HyperIn.

The key takeaway is: By employing a combination of user-centered design and lean UX principles, HyperIn ensures a consistent, enjoyable, and modern user experience."
HyperIn Wayfinding Management Interface - Easy Drag and Drop

Defining Superior Value and Utility

"Standout Performer: What Sets HyperIn Apart from the Rest"


In a competitive market, what gives HyperIn the edge? "Our versatility and experience," states Jarmo. We offer shopping centers an extensive online platform that covers a wide array of critical processes, but It’s deeply rooted in our understanding that delivering an exceptional product is about more than the software itself. It’s about ensuring that our users always have the support they need when they need it.


"We don’t just provide software; our dedicated Customer Success team and professional services experts are constantly at the service of our users, handling tenant support, and performing service tasks in local languages and time zones. "

In a nutshell, our users are more than just users—they’re an integral part of our HyperIn family. We are relentlessly devoted to navigating and overcoming their challenges alongside them.

The key takeaway is: HyperIn not just offers a versatile platform and a wealth of experience, but also provides  superior, customer-centric support that makes users feel valued and empowered.

Loyalty App Tailored For Each Centre's Need


Future-Proofing for Success

"Forecasting Challenges and Innovations: HyperIn's Proactive Approach"

In the ever-evolving digital landscape, balancing various stakeholder requirements while ensuring service security and availability is a key challenge, according to Jarmo. However, he affirms HyperIn's readiness to tackle these challenges.


"Our commitment to innovation extends beyond merely refining our current services. We are always exploring what's on the horizon."

Jarmo reveals that HyperIn is currently tapping into AI and machine learning developments, exploring how these could enhance shopping center operations.

The key message is: HyperIn stays ahead of the curve by proactively addressing future challenges, focusing on technological advancements, user needs, and continuous service innovation.

Reflecting on my dialogue with Jarmo, my colleague and HyperIn's Program Manager, I'm reminded of why I chose to be part of this team. It’s not just about building industry-leading commercial real estate solutions - it's about shaping the future. We're on a mission to innovate, and our commitment to creating digital products that delight, empower, and protect our users has never been stronger.

As we anticipate what's next for HyperIn, I’m filled with excitement for the journey ahead. I invite you to delve deeper into our dedication to innovation in this interview with CEO Markus Porvari.

Until next time.

Jean Carlos Delgado

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Jean Carlos Delgado, Brand and Marketing director and staff writer at HyperIn, covering topics related to retail real estate management and technology. He's the author, most recently, The Blueprint To Building A Thriving Retail Destination.